Step by step
Rep by rep
Always onward
OUR VISION
Reshaping sport in India
Building good habits. Being disciplined. Creating a fitness and sport regime. Accessing the right gear. Finding a relatable community of friends and supporters. This should be simple and enjoyable.
Allez Allez Allez is a platform for sports professionals and enthusiasts. We'll take care of everything, so that you can focus on YOU.
Our team
Sandeep Hema Atmaram
FOUNDER
Sandeep was the co-founder of India's leading luxury pet supplies brand. He's now creating a platform for sporting goods, and wants to make recreational, sporting & adventure brands from across the globe accessible in the Indian sub-continent.
Pavan Rangaraj
CO-FOUNDER
Pavan has over 20 years of experience in the healthcare industry as a founder and proprietor. His passion for entrepreneurship led him to establish one of India’s most loved and fastest-growing bike shops, creating a community-driven space for cycling enthusiasts.
Seema Seth
CHIEF DESIGN OFFICER
Seema has over 20 years of hands-on experience in the design industry. She runs a design consultancy based in Bangalore, and was the co-founder of India's first play brand of playful socks.